Skechers USA, Inc. was established in Manhattan Beach, California, by CEO Robert Greenberg, who had previous experience in the footwear industry. The brand quickly gained popularity with its laid-back Southern California vibe, focusing on comfortable yet stylish footwear. Unlike its competitors, Skechers prioritized versatility, creating shoes suitable for casual wear, athletics, and even work environments.

One of the turning points in Skechers' history was the launch of the Energy sneakers line in the late 1990s, which featured lightweight and flexible designs. This product became a hit among athletes and fitness enthusiasts. By the early 2000s, the company expanded internationally, opening stores in Europe, Asia, and Latin America.

Innovation and Celebrity Collaborations

Skechers stands out for its continuous innovation. The brand introduced memory foam insoles, cushioned midsoles, and ergonomic designs to enhance comfort. These features appeal to consumers looking for both support and long-term wearability.

The company has also collaborated with multiple celebrities and athletes, such as Martha Stewart, Tony Romo, and Howie Long. These partnerships helped the brand gain massive visibility in different markets, strengthening its position as a leader in lifestyle and performance footwear.

Affordable and Diverse Product Range

One of the biggest selling points of Skechers is its affordability. Unlike luxury sneaker brands, Skechers offers high-quality shoes at competitive prices. Their diverse product lineup includes:

• Running shoes with advanced cushioning technology
• Casual slip-ons with memory foam comfort
• Work shoes that provide support for long hours
• Kids’ shoes featuring fun designs and durability

For a detailed list of its latest products, check out this product spreadsheet, which includes various Skechers models with specifications and pricing.

Commitment to Sustainability

As environmental concerns grow, Skechers has taken steps toward sustainability by incorporating recycled materials in some shoe models and reducing carbon emissions in production. This move aligns with the increasing consumer demand for eco-friendly products.

Looking ahead, Skechers continues to innovate and expand, adapting to new fashion trends while maintaining the comfort that defines the brand.