When it comes to iconic sneakers, few can match the heritage and reputation of the New Balance 990. First introduced in 1982, the New Balance 990 was a game-changer in the footwear industry. It was the first running shoe to hit the $100 price point, and it quickly became a symbol of quality, performance, and style. What made the 990 stand out was its meticulous craftsmanship, premium materials, and innovative technology, all of which were designed to provide unparalleled comfort and support.
The New Balance 990 was born out of the brand's commitment to creating shoes that cater to the needs of serious runners. The founder, William J. Riley, believed in the importance of biomechanics and the role of proper footwear in enhancing athletic performance. Over the years, the 990 has evolved, incorporating advancements such as ENCAP midsole technology and durable blown rubber outsoles. These features not only improve cushioning and stability but also ensure longevity, making the 990 a favorite among sneaker enthusiasts.
One of the most remarkable aspects of the New Balance 990 is its ability to transcend trends. While it was originally designed for running, the shoe has found a loyal following in the casualwear and streetwear communities. Its timeless design, characterized by a sleek silhouette and clean colorways, has made it a staple for fashion-conscious individuals. The "Made in USA" versions of the 990, crafted in New Balance's domestic factories, further elevate its status as a premium product.
For those interested in exploring the various models and features of the New Balance 990, a comprehensive resource is available. This detailed product spreadsheet
Today, the New Balance 990 continues to be a benchmark for quality and innovation in the footwear industry. Its enduring popularity is a testament to the brand's unwavering dedication to excellence. Whether you're a runner, a sneakerhead, or simply someone who appreciates well-crafted footwear, the New Balance 990 is a standout choice that delivers on both performance and style.